Our goal is to transform our core business to give students all the keys they need for the world of tomorrow
To talk to students, you need students
I had to regain confidence in myself and in my project, and be convinced of our impact.
Every time I listened to my fears, I found myself in complicated situations.
The company is a huge playground and every employee has power over the company.
Meeting in real life has been the foundation for launching our volunteer community
Communicating responsibly is a real work in progress
Meaning at work is subjective. It is not the same for you as for me. Once we've said that, we have to try to find out what gives meaning to each of us
For us to have a powerful impact, we need to combine our strengths.
If we really want to change things socially, we have to be able to talk in terms of mass value rather than ratios and percentages
If you wait until everything is well organised and secure, there is a risk of never getting started
Make a brand that is consistent with you, so that you can talk about it well.
Before, there were incomprehensible tables on the packaging, designed to avoid giving real transparency to the food: this had to change
It is important to be consistent in engaging employees.
We are keen to get all the stakeholders on board, so that this project becomes theirs too.
We were able to get all the employees on board!
The challenge is to reach out to everyone. If we don't share an ideal, and especially if we don't share it, the capacity to transform ourselves will be much weaker.
My job is to bring together actors who traditionally do not work together!
A good leader is someone who is able to train other leaders.
Don't force yourself to be someone you are not on social networks because it shows!
Questioning is part of the DNA, the beauty and the richness of this project.
My recipe for developing engagement pathways is to do it alone, to do it with someone, and then to do it independently.
You get to the top of the stairs when people are actively involved and contributing to the change in the company.
Putting my head on the internet was not natural for me. It took me a long time to decide to go on Youtube.
I was confronted with a lack of network & legitimacy that one can feel when coming from working class areas.
In 1 1/2 years we have had almost 50 press appearances.
I like to compare contacting influencers to dating. The more you get tarps the easier it is to get tarps.
At the beginning I was very eager, but also afraid to talk about my idea. This fear that the idea would be rejected.
At the beginning of my project I had to meet 80 people face to face to explain my idea.
The real difference between a social entrepreneur and an entrepreneur is that we carry a message.
5 elected volunteers, responsible for the policy and strategy of the association, work 20 to 25 hours a week. While they are completely volunteers.
It is much stronger to do convincing things, rather than trying to convince.
How to acquire users from its launch without spending 1€?
Very quickly if you want someone to commit you have to get them to meet people.
